Disconfirmation Effect on Online Rating Behavior: A Dynamic Analysis
نویسندگان
چکیده
منابع مشابه
Disconfirmation Effect on Online Rating Behavior: A Dynamic Analysis
This research studies the effect of “disconfirmation”—the discrepancy between the expected and experienced quality of the same product—on the behavior of consumers leaving product reviews in an online setting. Specifically, we posit that an individual’s pre-purchase expectation is driven by the product ratings she observes and the credibility of the review system she perceives at the time of pu...
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ژورنال
عنوان ژورنال: SSRN Electronic Journal
سال: 2014
ISSN: 1556-5068
DOI: 10.2139/ssrn.2516409